People buy from people they like and trust and video is the most powerful way to build a relationship with new buyers. But video by itself isn't enough to turn prospects into buyers. You need the proven video sales formula to engage your prospects and convince them to take the next step with you.

Have you noticed how video is exploding on the web?  In the last two years it has grown from a novalty to a marketing nescesity mostly throught the popularity of consumer video sites like Google® and YouTube®.  A recent report from Comscore® showed that in July 2007 75% of internet users viewed a video on the web.  This was up from 71% the previous month!  Users reported watching an average of two short web movies per day.

All of those people aren't just watching people doing silly dances, animal tricks and other entertainment video. Don't you think they might take the time to watch a short video on a product or service they actually need and want like yours?

A recent survey conducted by market insight and information group TNS and commissioned by AOL and Google highlighted some other astounding results.

• 75 percent of the group of 18-54 year olds surveyed said they watched more video online than a year ago.
• 78 percent agreed that online video ads provide as much or more of the opportunity to learn about an advertiser than television
• 64 percent indicated they have taken action after seeing an online video
• 44 percent went to a company's web site
• 33 percent searched for the product or service
• 22 percent visited the physical store
• 21 percent discussed the product with friends or family

You might be saying to yourself "people don't want to watch commercials they'll just leave the web site".  If that were true how would you explain the popularity of shows like QVC or the seemingly endless supplies of TV infomercials.  I don't think companies like BowFlex® or Total Gym® would spend money on those televison infomercials year after year if people didn't watch them and buy their products. 

Unlike short 30-60 second televison commercials that push branding, long form infomercials engage and educate the viewers.  They do this with a time tested infomercial formula that engages, takes away objections and compells the customer to buy.